Oprah Winfrey Life Essay Example | Topics and Well Written Essays - 1000 words

Oprah Winfrey Life - Essay ExampleAll the ventures that she started achieved a great measure of success. After 25 years of hosting the immensely successful bespeak known as The Oprah Winfrey put down (TOWS) Oprah made the drastic decision to end the show. She likewise indicated that she has the intention to start up her very on television network to be known as Oprah Winfrey Network (OWN). Considering that TOWS which is what most people identify with Oprah volition no longer be produced, the question becomes whether Oprahs network OWN can achieve the like success that TOWS achieved or Oprah is overstretching her ability and brand power (http//www.oprah.com/pressroom/Oprah-Winfreys-Official-Biography ) . TOWS was broadcast over the 25 year plosive consonant and it grew to be one of the most watched television shows. The show had an estimated viewership of 42 million weekly viewers in the US. It was also broadcast in around 145 different countries. The popularity of the show was credited to the confessional approach that the show had. It provided a forum for people to sh be their story and was used as a platform to invest people to live better and healthier lives. The book club that Oprah formed as a member of TOWS served to encourage people to adopt a reading culture. Most of the books selected for this role achieved the best seller status. former(a) brands that were endorsed by Oprah also became immensely successful. The success of the Oprah brand was also extended to the online version or website for TOWS, which is Oprah.com, and to the O magazine. Oprahs media ventures also included satellite wireless when through a deal with XM satellite radio she started the channel Oprah and friends, and later renamed the channel Oprah radio. Aside from her contribution to the media, Oprah is also a philanthropist. She has regularly contributed to causes that are aimed at making education accessible for the disadvantaged in different communities. Her contribution to education also includes jump The Oprah Winfrey Academy for Girls, which is aimed at empowering young disadvantaged girls in South Africa. The academy seeks to empower them to achieve their dreams and ambitions and also develop women in South Africa for leadership positions (http//www.oprah.com/pressroom/Oprah-Winfreys-Official-Biography). The different brands that Oprah managed to create and grow to a success are often associated with her personality and her face. This makes it easier for people to identify with the brand and has led to what is considered the Oprah effect. Her personality has been recognized found on her ability to be honest about different issues that have affected her as closely as those that affect people all over the world. She is hence considered as one of the most justly opinion leaders and shapers in the world. Celebrity branding has been unsuccessful in several instances. There is therefore the c erstrn that the new venture (OWN) by Oprah may fail fo llowing an overuse or overexposure of Oprah as a brand. Celebrity branding has gone wrong such as in the case of Martha Stewart who was once a powerful brand in several instances. Following credibility issues that were brought about by her choker and jailing, the brand Martha Stewart became one that nobody wanted to have any kind of association with. Despite galore(postnominal) attempts to revive the brand, people continued to avoid it and anything that was thought to have any form of